Eric Olsen Creative
Freelance vs. Ad Agency
Sometimes, your boss won’t let you go with a freelancer. They want an agency. More accurately, they want an agency they can throw under the bus if something goes wrong.
But if you’re the boss, you know you can get a much greater return on your marketing budget and work directly with the same freelancers that create the award-winning campaigns for these agencies.
Because the digital era has created a whole lot of digital opportunities. And you don’t need to spend agency-level money to test these waters. SEO. PPC. Facebook Advertising. Social Media. QR Codes. We will track the results of every dollar. We will quickly determine which avenues work best for your company. And we will help re-slice your marketing pie based on today’s new opportunities.
Types of Projects
Branding
When a prospect hears your company’s name, what’s the first thing they think of? Did you know you get to help decide? Every time your organization communicates, you create an impression in your customer’s head. So, it’s essential you determine exactly what you want your voice to sound like before you say another word. With proven experience developing corporate identities from the ground up, I will help your company find its unique voice, personalized to your offering and position, and make sure you present a consistent message across all your marketing channels.
Copywriting
The hardest part of writing comes before you pick up the pen. Determining the exact message you want to portray to your targeted audience. Then, crafting the most simplistic, dramatic and on-brand way to shout it to them. With an award-winning history writing for B2B and B2C companies alike, I will utilize industry best practices to not only create a finished product that reads well, but that inspires action among those who read it.
Online and Social Advertising
The evolution of marketing has brought us to a point where we no longer have to cross our fingers and hope for the best. Marketing and accountability are now inseparable allies. Everything is now trackable. Google PPC Advertising. Facebook Sponsored Stories. E-mail marketing. Your company newsletter. We can weigh the time, the resources and the costs against the results. And re-slice your marketing budget pie based on the reality of this new marketing world.
Our Work
Facebook Advertising
753 New Facebook Fans. $1.37 Avg. Fan Acquisition Cost.
Facebook Sponsored Stories offer a powerful new possibility of promotion through “social proof”. You’re not doing your own advertising. Your customers are doing it for you. The above were the recent results of a client’s 4-month campaign.
Search Engine Optimization
If They’re Looking for Something You Offer, They Better Find You
For one client, we were able to postpone all other paid advertising. We were able to use on-page optimization and link-building strategies to rank #1 for their primary keyword, and #3 for their secondary keyword. At that point, paying for advertising is simply a waste of money. Now, this is the exception. For most of our clients, organic search is a portion of their traffic stream. One that we help dramatically increase.
Branding
Who Are You and Why Should I Care?
There’s nothing more fun than helping you build your brand from scratch. Nothing like looking at a successful client and knowing you were there from the beginning. But, we can become champions of your existing brand to and help re-position you for success.
White Papers
Ours Take it Easy on the “White”
All too often, white papers are as boring as they look. They don’t have to be either.
*project developed for ARRK as a client of MarketSense
Direct Mail
Sure, There’s an Inside to this Piece. But that’s Not the Point.
The point is to get them interested. To separate your message from the junk mail pile. Then of course, you better have a payoff once you convince them to open it.
*project developed for Case IH as a client of McDaniels Marketing
Posters
Wall Worthy
The goal here was to create promotional posters that our New Holland co-op dealers would actually want to put up on their walls. It worked.
*project developed for New Holland as a client of McDaniels Marketing
Sealy
My One Client You’ve Actually Heard Of Before
We created this evolution timeline to train Sealy’s internal sales team on the history of Sealy innovations throughout the past century.
*project developed for Sealy as a client of MarketSense
Ads
You Want Their Attention? Be Dramatic.
You have 1/2 second to grab them. 3 seconds more to get them to stay and learn more. So, find the hook. And beat them over the head with it.
*project developed for vAuto as a client of MarketSense
Brochures
For People Who Hate Reading
Your sales pitch isn’t John Grisham. And we can’t expect your clients to browse your sales literature on their vacations. So we focus on brevity. Honing your pitch. Utilizing design to clarify the message. And quickly pushing the next-step call-to-action.
*project developed for ARRK as a client of MarketSense
Websites
We’re Going to Convince You to Go With a “Responsive” Design
And we’re going to outsource it, because “responsive” is crazy hard. But, we’ll write, design and direct it.
*Client was Sweet Table Chicago
(SITE ON DESKTOP)
(SAME SITE ON MOBILE)
Press Releases
The Traditional Press Release is Dead
They’re doing less for us than ever before. Yet, we’re still writing them the same way we always have. Well, “we’re” not. This press release was written to tell a story as creative as the MOMA exhibit being written about.
*project developed for ARRK as a client of MarketSense
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Facebook Advertising
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Search Engine Optimization
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Branding
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White Papers
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Direct Mail
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Posters
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Sealy
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Ads
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Brochures
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Websites
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Press Releases
Your Digital Storyteller
Eric Olsen is a digital storyteller – a right-brain meets left-brain promotional expert who brings strategy and accountability to clients’ digital marketing efforts. With an award-winning background working in creative branding agencies, Eric’s expertise lies in affordable brand championing. Creating targeted content designed to inspire action – utilizing social proof to spread the message – and optimizing SEO and PPC campaigns to drive results – all for the lowest possible cost.
Contact Eric
eric@ericolsencreative.com
815.556.9236