Writing Print Ads that Positively Interrupt
Advertisements are interruptions. And people don't mind them if they're worth it. But, as the interrupter, you need to make sure you respect your audience's time and either inform them about something they're interested in or entertain them long enough to convey your message. You also have to cut through the clutter of the trade magazine or other advertising vessel, and overpower their mind which has trained itself to skip past any and all distractions. If the layout's interesting enough to make them read the headline, and the headline's good enough to make them stop flipping past, we're on our way. I have developed results-generating ads for dozens of clients during my tenure at both MarketSense and McDaniels Marketing Communications, and I am ready to do the same for your business.