Fractional Education CMO
Eric Olsen is a fractional education CMO, building brands from scratch to successful acquisition. He has led marketing divisions at three enterprise private equity-funded organizations. His expertise in brand strategy, growth marketing, and category creation continues to advance the growth rates for leading education and technology brands. Eric is available for fractional CMO and consulting partnerships.
About Me
Developing With a Passion While Exploring The World.
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Specialties
Growth Marketer
Helped double the revenue of a leading K12 education company, and grew a portfolio of college partners’ online student enrollment by 73% YOY.
Category Designer
Designed the category and positioning of a $300M revenue company in the K12 space
Marketing Leader
Inherited teams of 20 and built out in-house marketing divisions from scratch.
Business Developer
Earned $100M+ in new business revenue acquiring new college partners
Brand Strategist
Spearheaded the communications for Open AI’s partnership launch of AI-empowered instruction
Conversion Rate Optimizer
Earned $20M+ in incremental revenue through rapid website A/B experimentation
Work Experience
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My Portfolio
What My Clients Says
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Testimonials
“Eric is simply the best at building brands that drive business.”
CEO at Kanahoma
“Eric is an exceptional brand strategist. He challenged us to rethink our positioning and category creation opportunity, significantly sharpening our messaging.”
CEO at OfferFit