Campaigns
Brand spend only earns its place if it lifts everything downstream. These are the ideas I’ve put into market to do that — a phone booth in Manhattan, a national holiday, a new category, and a book that became required reading.
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Built a purple phone booth in the middle of NYC and asked parents why school wasn’t working for them — and what they hoped school could be. The answers became the campaign.
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A rebrand that plays two ways — a school model that changes everything about traditional education, and the change you’ll see in your own student. Built to speak directly to families of kids with learning differences.
Watch the brand film →Created a national holiday around 1-to-1 education on 1/21 — a call for schools everywhere to give students one day of the personalization Fusion gives them every day.
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Launched a podcast to help parents better understand their kids — and to help kids better understand themselves.
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Landed a Quanta Magazine profile on our founder, putting a respected math outlet behind the case that problem-solving — not memorization — is what’s missing from education.
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Built and hosted a weekly show interviewing STEM leaders and educators — a deliberate move to broaden AoPS from a math curriculum company into a trusted voice on raising advanced students.
Designed the category of Enrollment Growth Provider — separating Helix from every other OPM and repositioning the company in the market from an op-ex line item to a primary revenue driver.
Wrote the book on winning enrollment growth in higher ed — then wrote it again when the first edition became required reading on campuses nationwide.
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Turned our own playbook into a ten-minute interactive game, so admissions leaders could roleplay the enrollment alignment conversations campus success actually depends on.
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Hosted the leading podcast in enrollment growth and higher education marketing — 250,000+ downloads and the category’s default listen.