About
Create the category that breaks through the noise, build the in-house team that can execute the playbook, and get to a successful exit or record enrollment year.
Why education
“The schools that win in the next 18 months will have the clearest brand promise and the strongest domain authority of evidence.”
Now
Chief Marketing Officer, Fusion Education Group
Based in
San Diego, CA
Education
MBA, Marketing Analytics — Lewis University
BS, Marketing — Bradley University
Repositioned the brand around the students Fusion actually serves best, rebuilt the marketing team from the ground up, and put the infrastructure in place to know which parts of the growth engine were actually working — reducing CAC by 30% through full-funnel analytics, media mix modeling, and incrementality testing.
See the campaigns from this work →Took marketing from a one-person function to an eight-person division, while the company doubled its revenue. Built the attribution system that replaced what ad platforms stopped being able to tell us, and used it to grow one product line 4× in eighteen months.
See the campaigns from this work →Grew a PK-6 social-emotional learning program by a million students in six months — the fastest-growing program of its kind in the country — and took a K-12 platform through a digital transition covering 20,000+ schools.
Ran growth and brand strategy across a network of college and university partners, lifting partner enrollment 73% year over year. Built and hosted a thought-leadership podcast that ran for five years and a quarter-million downloads.
See the campaigns from this work →Directed enrollment communications end to end — advertising, web, direct mail — producing the university’s largest incoming class on record.
Areas of expertise