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Positioning 1 min read
Forget standing out.
Too many marketers over-think positioning. Sometimes the reason nobody else is saying it is that nobody wants to hear it.
They try so hard to find something to say about their brand no one else is saying. And you can find that.
But the reason other brands aren’t saying that might be because you’re saying something no one cares about.
If you can’t own your category. If you’re not truly different. Stop trying to be. And just start executing better than everyone else.
- 01Better creative.
- 02Better storytelling.
- 03Better speed-to-lead response time.
- 04Better funnels.
- 05Less friction.
If you want to win in a crowded space, you have to operationalize excellence.
You can even have roughly the same marketing playbook as everyone else. It has to be executed much better.
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